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Watchcraft Watches

Watchcraft

 

by Watchcraft Watches
Handcrafted in New York

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Watchcraft's artist/designer/watchmaker Milieris was born in 1960 in Montevideo, Uruguay. An exhibit of Alexander Calder's work gave him his first, and longest-lasting influence in art. After the show he went home, painted his first "sunny-side-ups", and converted them into clocks. He was seven years old.

By ten Milieris was painting the glass of my watch with beautifully-colored markers. In the process he also managed to decorate my shirt sleeves - an art project his mother did not appreciate. Milieris made his first seconds-meter-machine at age fourteen. It had an old, enameled face with only one hand ticking the seconds away. Below it a sign read: Ars Longa, Vita Brevis ( Art Lasts, Life is Brief). It could not have been more apropos for a young artisan who is still, today, fascinated by the integration of art and time.

Then, in 1996, while walking along the rails of the Long Island Railroad, Milieris happened to glance up and catch the sun's reflection on two large pane windows in an old industrial building. Through the glare he noticed that the space was empty. Curious, he walked to the front of the building and noticed that the New York subway also ran in front of this building. Staring at the facade, and hearing the screeches of the N train passing by over my head, he made his way to the superintendents office to inquire about the space. After being let in, he was stunned to look out of the large windows down at the tracks of the Long Island Railroad. Two whole floors in this old industrial building were vacant and remarkably available for rent. Instantly, Milieris decided to make this his studio in New York City.

Today, at the foot of the Queensboro Bridge, overlooking the skyline of midtown Manhattan Milieris designs his limited edition wristwatches.

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